Reebok Drops Rick Ross Endorsement Over Date Rape Lyrics

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Well, well, well. Things are not looking so good for Rick Ross right now. After the controversy over his date rape lyrics, him addressing those lyrics but not really addressing them, and then his weak apology on Twitter, it looks like this situation can finally be laid to rest.

Earlier yesterday, Rick Ross lose his endorsement deal with Reebok over all the controversy that ensued a few weeks ago. He has been catching fire from all directions. Radio stations pulled his music from air waves and a women’s right group protested outside of Reebok’s flagship store in NYC in order to try and get him dropped from the shoe brand.

Here’s Ross’ Twitter apology:

“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS. Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet.”

And after his Twitter apology, Reebok released this statement:

Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”

After that, a lot of people took to Twitter to express their reactions, with responses on both ends of the spectrum. Rapper Slim Thug referred to the women’s group who protested to have Rozay dropped from the brand as ‘haters’ and brought up the point that while they brought up Rick rapping about slipping drugs into a girls’ drink, nobody has said anything about all the dope he claimed to sell in previous songs.

Julia Beverly of Ozone Magazine made a good point when she tweeted that the numerous boycotts of shows and rap lyrics that have been pulled lately proves that the ‘consumer still has the power.’ And Huff Post Live host Marc Lamont Hill tweeted that Rick Ross getting dropped by Reebok is a ‘big deal’ and that our ‘voices are powerful.’

Now while rappers are to entertain their listeners, at the same time before anything else, they are people and celebrities before anything else. That being said, there is a greater level of responsibility to be upheld because their level of influence has a greater span. Last thing that needs to happen is somebody slipping something in a woman’s drink because of something a rapper said. And there is someone out there who would be dumb enough to do because a lot of serious rap listeners take what these rappers say to heart. Follow their every move. Hang on to their every word.

Personally, I don’t think date rape is something that should be glorified, directly or indirectly. Even though Ross didn’t use the word ‘rape’ in his lyrics, we all know what he meant because of the scenario he set up without using that particular word.

Maybe people will be a little more conscious about things now.

2 Replies to “Reebok Drops Rick Ross Endorsement Over Date Rape Lyrics”

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